Here's basically what's happening: It's getting rid of YouTube Red and splitting that into new services. Customers who currently pay for YouTube Red will get the new YouTube Premium service at the same price they currently pay. The new plan still sounds confusing, so I'm going to break down what Google's doing here. YouTube Premium is Google's new paid all-encompassing ad-free service.
Download content for offline playback Expansive video options Student rates available Subscribing to artists through the app is separate from regular YouTube account subscirptions. Local file support is limited Audio quality Clunky interface Confusing to understand their different services. YouTube Music Premium is a great streaming service if you enjoy watching live performances, music videos, and covers. Its vast library is easy to get lost in.
The service provides ad-free access to content across the service, as well as access to premium YouTube Originals programming produced in collaboration with the site's creators, downloading videos and background playback of videos on mobile devices, and access to the YouTube Music music streaming service. The service was originally launched in November as Music Key , offering only advertisement-free streaming of music videos from participating labels on YouTube and Google Play Music. YouTube announced the rebranding of the service as YouTube Premium on May 17, , alongside the return of a separate, YouTube Music subscription service. The service was first unveiled in November as Music Key, serving as a collaboration between YouTube and Google Play Music , and meant to succeed the former's own subscription service. Music Key offered ad-free playback of music videos from participating labels hosted on YouTube, as well as background and offline playback of music videos on mobile devices from within the YouTube app. The service also included access to Google Play Music All Access, which provides ad-free audio streaming of a library of music. During its invite-only beta, Music Key faced mixed reception due to the limited scope of the offering; YouTube's chief business officer Robert Kyncl explained that his daughter was confused over why videos of songs from Frozen were not "music" in the scope of the service, and thus not advertisement-free. This shift required YouTube to seek permission from its content creators and rights holders to allow their content to be part of the ad-free service; under the new contract terms, partners would receive a share of the total revenue from YouTube Red subscriptions, as determined by how much their content is viewed by subscribers. YouTube also sought to compete against sites such as Netflix , Prime Video and Hulu by offering original content YouTube Originals as part of the subscription service, leveraging prominent YouTube personalities in combination with professional producers.
YouTube's launched its new music streaming service, YouTube Music, as a mobile app presumably on Android and iOS and desktop web player. YouTube Music will feature everything you expect from a streaming music service, including millions of songs, albums, thousands of playlists and artist-based radio. Its major differentiator is YouTube's "catalog of remixes, live performances, covers and music videos" that aren't on other platforms.